Presentation Description: When is a no-brainer really a nonstarter? After years of preliminary work, it’s an exciting moment when everything clicks on a major clean power investment. The location, engineering, financing, and environmental science may all be in alignment, but what do you do when neighbors, civic leaders, and even local state or federal elected officials just aren’t ready to get on board? This presentation will speak about the “hidden” variable that is often critical to a project becoming a reality: its political and community context. How can you measure it? And how do you educate and persuade to smooth the path to success and approval? How can you assess if a critical investment may be held back by human rather than technical factors and how early can you know?
